6/27/2000
BILOXI RADIO EXECUTIVE ACCEPTS CORPORATE POST WITH TRIAD BROADCASTING COMPANY
Steve Fehder to Help Build Nationwide Radio Group as Triad’s Sr. VP, Director of Operations for Eastern U.S.

BILOXI, MS; and MONTEREY, CA, June 27, 2000 – Triad Broadcasting Company, L.L.C., of Monterey, California, today announced that Steve Fehder, Vice President and General Manager of Triad’s Mississippi Gulf Coast radio stations WXRG-FM, WCPR-FM, WXYK-FM, WXBD-AM, WVMI-AM, and WUJM-FM, has been promoted to a corporate position with the company as Senior Vice President and Director of Operations for the Eastern U.S. Fehder will assume his new position on July 15, leaving Biloxi for new offices in Louisville, Kentucky. Buddy Burch, Director of Sales for the Gulf Coast station group for over three years, will replace Fehder as Vice President and Market Manager of the six stations, effective July 15.

David J. Benjamin, President and Chief Executive Officer of Triad Broadcasting Company, said: “We are pleased to have Steve Fehder join our senior management team as a partner in building Triad Broadcasting. He has been a tremendous asset to our team thus far, and has contributed a great deal to the growth and development of our radio stations on the Gulf Coast.” Triad Broadcasting Company owns, operates or has announced that it will acquire a total of 42 radio stations in small and mid-sized markets across the U.S. 24 of Triad’s stations are located in eastern U.S. markets, including Biloxi/Gulfport/Pascagoula, MS; Tallahassee, FL; Hilton Head, SC/Savannah, GA; and Bluefield, WV. Fehder will direct strategic acquisitions and operations within these and additional markets, and will lead the company’s Internet initiatives. Benjamin founded Triad Broadcasting Company in July 1999, with the acquisition of Gulf Coast Radio Partners, the Biloxi radio group co-founded and operated by Fehder. This April, Triad announced that it had secured $80 million in commitments of equity capital from Norwest Equity Partners, of Minneapolis; Shamrock Capital Investors, Inc., of Burbank, CA; Bank of America Capital Investors, of Chicago; George W. Couch, a major Anheuser-Busch distributor in California; and members of Triad’s management team. The funds will be used to acquire radio stations in small to mid-sized U.S. markets.

Fehder said: “We’re extremely proud that Triad Broadcasting started with the acquisition of Gulf Coast Radio Partners. Now the plan is to build the premier small to mid-market radio company in the country, and we are well on our way, with 42 stations owned or announced to date. It all started here on the Gulf Coast, and that is quite a distinction for Triad and for these outstanding Gulf Coast stations.” Fehder, a 16-year veteran of the radio broadcasting industry, is credited with changing the face of the Biloxi radio market by taking Triad’s Biloxi group from the #3 ratings position to its current status as the highest rated group of radio stations on the Gulf Coast. In the process, Fehder raised the bar of excellence for all radio stations in the market. WCPR received Mississippi radio’s top honor in 1999, when it was voted Mississippi’s Best Radio Station by the Mississippi Association of Broadcasters. WXRG was named Coast Magazine’s Favorite Station in 1999, and the station unseated perennial power K-99 for the #1 position with Adults 25-54 in the Fall ’99 ratings for the first time in thirteen years. Under Fehder’s leadership, the group developed TRAFFIC ONE, the Gulf Coast’s largest traffic-reporting network.

In addition, Triad’s Biloxi stations have become widely known for cutting edge promotions and marketing campaigns such as the Classic Rock Hard Hat Girls, CPR’s World’s Fattest D.J., Mississippi Real Life, and controversial billboard campaigns. It has created the largest event marketing company on the Coast through hugely successful events including: The Big Boys Toy Show, Woman’s Expo and Sav-A-Center Festival of Cooking, Gulf Coast Bridal Fair, and CPR Fest, one of the most successful radio station rock festivals in the country.