11/29/2000: Triad's Lincoln Radio Stations to Cover Nebraska Huskers Sports in Five-Year Exclusive Deal

Triad Broadcasting Company Inks New Broadcast Affiliate Agreement With Pinnacle Sports

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Lincoln, NE, and Monterey, CA, November 29, 2000 – Triad Broadcasting Company, L.L.C., of Monterey, California, today announced that it has signed an affiliate agreement with Pinnacle Sports Productions, L.L.C., of Elkhorn, NE, to broadcast sporting events for the University of Nebraska-Lincoln on the radio broadcasting company’s Lincoln radio stations. Under the terms of the agreement, which is effective August 1, 2001, through July 31, 2006, Triad Broadcasting’s Lincoln radio stations KLIN-AM, KFGE-FM and KBBK-FM will have exclusive radio broadcast rights to all Huskers sporting events. Triad Broadcasting’s Lincoln stations have been the exclusive radio broadcast home of Huskers sports since 1993. Triad’s current five-year affiliate agreement with Pinnacle Sports expires on July 31, 2001.

Triad Broadcasting Company owns and operates 42 small and middle market radio stations nationwide, including Lincoln radio stations KLIN-AM, KFGE-FM, KBBK-FM, KKUL-FM and KWBE-AM in Beatrice, NE. Triad Broadcasting acquired the Lincoln radio stations earlier this year. Pinnacle Sports Productions, L.L.C. is the current rights holder for the University of Nebraska sports broadcasts.

Greg Wells, Vice President and Market Manager of Triad’s radio stations in Lincoln, said: “We are thrilled to renew our exclusive broadcast relationship with the powerhouse Huskers sports teams. Central Nebraska sports fans have much to be excited about, as our stations will give complete coverage of the Huskers sports events that they love. KLIN will be the source for Huskers football, with KLIN’s Sports Director Gary Sharp serving as the Huskers’ sideline announcer. KFGE Froggy 98.1 will join KLIN in covering Huskers football and men’s basketball. KLIN will continue to cover men’s baseball and some women’s softball, and for the first time, KBBK will broadcast all women’s volleyball events for the University of Nebraska-Lincoln. Triad Broadcasting’s radio stations are proud to partner with the Huskers teams to offer outstanding sports reporting and entertainment for their loyal fans in the central state area.”

Paul Aaron, President and Managing Member of Pinnacle Sports Productions, L.L.C., said: “Triad’s Lincoln stations have been tremendous partners in our origination and broadcast of the University of Nebraska-Lincoln sports events for five years. The staff and ownership of these great stations have been vital to providing outstanding communications since the inception of Pinnacle Sports. Triad is committed to further enhancing broadcast service to Huskers fans in central Nebraska, and that is a huge win for all Nebraska sports fans. We look forward to working with them over the next five years to bring the state team of Nebraska to the largest broadcast audiences in history.”