3/11/2003
TRIAD BROADCASTING AND JMP MEDIA CLOSE PEORIA PURCHASE
TRIAD ADDS SUCCESSFUL FOUR STATION CLUSTER TO GROWING SMALL AND MID MARKET RADIO OPERATION

MONTEREY, CA, and PEORIA, IL, March 11, 2003 - Triad Broadcasting Company, LLC, of Monterey, CA, today added four highly successful stations in Peoria, Illinois to its growing portfolio of small and mid-sized market radio stations. Triad President and Chief Executive Officer David Benjamin announced the company finalized the $37 million transaction with JMP after receiving FCC approval. The acquisition brings Triad's holdings to 49 radio stations in eight U.S. markets that Triad owns, operates or has agreed to acquire. It continues the company's strategy of buying and growing strong station clusters in vibrant small and mid-sized markets.

This newest cluster, which will operate locally as the JMP Radio Group, a wholly owned subsidiary of Triad, is a strong mix of highly rated and formatically targeted stations. Adult Contemporary WSWT-FM leads the Peoria market among listeners 12+ according to the Fall 2002 Arbitronä. Oldies WPBG-FM and News/Talk WMBD-AM are ranked number two and four, respectively and WWFS-AM is the market's highest rated Sports station. JMP President Mike Wild developed and managed the Peoria cluster to its strong market position before agreeing to sell the stations to Triad in December 2002. Wild continued his cluster leadership role as Vice President and Market Manager for Triad when the company entered into a local marketing agreement on January 1, 2003 and will lead the cluster's future growth under the Triad umbrella. In addition, under terms of the agreement, Mr. Wild assumes an equity ownership position in the station group.

According to Triad CEO Benjamin, "We are excited to close this sale and bring the Peoria stations into the Triad radio group. These stations are consistently strong performers, ranking number one, two and four among Peoria's top five stations. The fourth station, Peoria's only Sports authority, serves a strong niche in the market. Together, these stations lead the market in delivering what Peoria listeners want to hear. Mike Wild has done a tremendous job making the stations a key part of the Peoria community among advertisers, listeners and community groups. I know he will continue to take the Peoria stations to new heights." Adds Wild, "Working with the Triad management team since January has been a pleasure. Triad is committed to the same principles on which we built this great Peoria cluster: strong, listener focused programming, creative promotions, value added advertising opportunities for our clients and community service. This union is seamless to our listeners and a great synergistic move for our operations. I'm thrilled to be a part of this cluster's future growth."


About Triad

Triad Broadcasting Company was formed in July 1999, by President and Chief Executive Officer David J. Benjamin, founder of Community Pacific Broadcasting Company. Triad Broadcasting currently owns, operates or has agreed to acquire a total of 49 radio stations in eight high-growth markets, including: four radio stations in Peoria, IL; five radio stations in Fargo, ND; four radio stations in Tallahassee, FL; six radio stations in Biloxi, MS; five radio stations in Lincoln and Beatrice, NE; seven radio stations in Rapid City, SD; nine stations in Bluefield, WV, and seven stations in the Hilton Head, SC-Savannah, GA, market.
For further information contact Paul Bernish, Bernish Communications, 513 381-7474, 513 702-1416 or contact our website at www.triadbroadcasting.com.