01/25/2006
RADIO LEADS RECOVERY ON THE GULF COAST

Biloxi / Gulfport, MS: Triad Broadcasting continues to help lead local radio’s recovery effort for the Mississippi Gulf Coast. Mississippi Media, a subsidiary of Triad Broadcasting, is producing and promoting the “Coast Recovery Expo.” This one-of-a-kind event is being held on Saturday, January 28th at Edgewater Mall in Biloxi as the Coliseum and Arena are still in repair. The “Coast Recovery Expo” will feature product demonstrations, over 75 exhibitors and most importantly, forums and seminars with coast mayors, local officials, FEMA and SBA executives, along with the state attorney general, insurance commissioner and transportation commissioner. Triad Broadcasting’s Senior Vice President Steve Fehder said, “This is the only event of its kind that has gathered local, state and federal officials and organizations together to answer questions from the public about the Gulf Coast’s recovery and future. In addition to the forums throughout the day, we have over 75 exhibitors. We could have had well over 100 exhibitors, but we ran out of room in the mall. Radio is making this event happen. Not newspaper and not television. The response has been overwhelming.”

All six Mississippi Media radio stations in Biloxi / Gulfport are helping to promote the event led by NewsTalk 1640 WTNI “The Coast’s Official Recovery Station.” The other stations include: 97.9 WCPR, 105.9 WXRG, 107.1 WXYK, 96.7 WUJM, and 1490 WXBD.

Mississippi Media has helped lead the local recovery effort through the nationally recognized, “Recovery Assistance Marketing Program” – RAMP, “Read for Relief” in which 5,000 books were collected and distributed to destroyed school libraries, and ”Homegrown Relief,” which is a station-produced CD of local bands in which all proceeds go to the Boys and Girls Club.

Mississippi Media programming, sales and administrative offices are still housed in trailers and they expect to be back in the studio building in 6 – 8 weeks.