08/15/2007
TRIAD BROADCASTING TO SELL LINCOLN, NEBRASKA CLUSTER TO NRG MEDIA

Triad Broadcasting President and CEO, David Benjamin, announces it has reached an agreement to sell its five-station Lincoln, Nebraska cluster to NRG Media, headquartered in Cedar Rapids, Iowa. The sale comes after Triad’s eight-year tenure in the Nebraska market.

Triad, based in Monterey, CA, reports that the top Lincoln market stations in the sale include Today’s Best Country Station FROGGY 98.1 (KFGE), Best Variety of the 80’s 90’s and Today B107.3 (KBBK), The Songs You Grew Up With LINC FM 105.3, (KLNC), News Talk AM station 1400 (KLIN) and Newsradio 1450 (KWBE) in Beatrice, Nebraska.

CEO Benjamin comments, "We owe tremendous applause to Vice President/Market Manager Mark Halverson and his terrific staff for running such a wonderful, successful operation in the Lincoln area. It is one of the greatest operations of its size in the United States. Mark and his team have been a pleasure to work with from beginning to end,” he continues.

According to Triad, of paramount importance in the sale of the stations was finding a similar operation with substantial background and success in the same and or comparable markets.

“NRG, which owns and operates more than 80 stations in seven states (including 22 in Nebraska alone), is that first rate company with an impeccable record,” Benjamin remarks.

President and CEO of NRG Media, Mary Quass, is pleased to have come to an agreement with Triad.

“We are excited to add the Lincoln stations to our Midwest focused platform. We believe that the Lincoln cluster fits perfectly, both geographically and in market size. As we continue to grow the company, well run properties like the Triad stations in vibrant growing markets like Lincoln are exactly what NRG is targeting. We look forward to welcoming the staff to our NRG family,” Quass declares.

The Local Marketing Agreement (LMA) acquisition and transaction were brokered by Frank Higney at Kalil & Co., Inc. of Tucson, AZ.

The transaction is pending FCC approval and NRG will begin operating the station under an LMA commencing August 16th, 2007.