Triad Broadcasting Company delivers the highest quality local radio programming, advertising and marketing services to listeners and advertisers across the U.S. through a singular commitment to excellence through people.

Triad Broadcasting Company is a national radio broadcasting group with a focus on quality local programming and customized advertising and marketing services that deliver results for advertisers. Triad Broadcasting was formed in July 1999, for the purpose of acquiring, operating and growing premier radio stations in small and mid-sized markets across the U.S. Triad has built a dynamic group of 32 owned and operated stations in diverse markets from Hilton Head, SC/Savannah, GA to Peoria, IL.

These exciting stations are setting a new standard of radio broadcasting excellence through a successful marriage of innovative programming with value-added marketing solutions. Triad’s high-performing team members serve listeners and advertisers with vibrant platforms for entertainment and information, bringing communities together and building businesses within those communities. In the process, Triad’s stations serve the public daily as an essential and extremely effective medium for real-time communication.

Triad truly delivers through people. With the best people in the right positions, Triad builds trusted relationships throughout the communities it serves. We are proud of our stations and the people who make them great, through their commitment to quality and giving more than their best, every day, in every market. That’s the simple but powerful Triad difference.